When it comes to Websites there are a few main options to choose from, dependant on your requirements, goals, budget and technological experience. I will break down some options below with pro’s and cons so you can make an informed decision for what’s the best for you. (And your customers)
There are three main options when it comes to selling your products / services and you really need to think about a couple of things.
Who will be using my products? How easy will it be for them to buy?
You really need to take into account the user and make it as simple and easy as possible for them to have a positive user experience. The reality is, people are lazy, and if there are too many steps, it’s messy and complicated or its just not a pleasureable experience, they will probably just ex out and never return.
Where is my skillset and budget for creation and optimisation of the options?
If you have no idea at all how to make your way around a website there is no point in setting one up because it will soon become very costly to maintain and make even the smallest of changes to your site.
Shopify, Click Funnels Lead Pages, Website
Shopify vs Click Funnels Lead Page Vs Website
Lets start with a Website, there are so many platforms when it comes to building a website, however the most popular website for a first time user is Wix & Squarespace, this is because they are simple, drop and drag website builders, and they are hosted themselves. This is great for a service based business that just wants a one pager to showcase their company and maintain a web presence. These are okay, however, my personal favourite is WordPress, all my companies sites have been build on WordPress.
The reason for this is because the plugins now make it so simple and easy to manoeuvre around the site, you have better SEO and the options are limitless. As you can see by my site, I have a few different elements when you really break it down. I have a front Page, a services page, a blog, a shop and then a contact us page. So Three main aspects – Main, Blog & Shop all in the one space which is fantastic.
Now WordPress can be a little daunting because you will need to purchase a domain, find a hosting server, create the site, add plug ins and template. Then edit. One of my incredibly talented friends Joseph was kind enough to make this site which is a fantastic resource – I actually used this when I was begining my journey completely free with some great tips. www.easysmma.com – if you are looking into this option I would highly reccommend his step by step breakdown of getting started.
The only negative with WordPress would be product based companies, now It’s not a complete negative, it just ads a couple of extra steps and makes it that little more complicated and that’s having a shop. it is doable. I have two shops on WordPress sites. It just means you will need checkout / payment software added. This is where Shopify comes in to save the day.
Shopify is an easy, fully customisable online store platform that has everything you need inbuilt. This is what Shopify is built to do. They provide all the tools necessary to have an online store, and the best part, no domains or hosting necessary. Shopify do charge a monthly retainer fee and I think it is around the $30 USD from memory.
Last but not least is a lead page. If you’re intending on sending customers through a marketing funnel, capturing their details with the option to just buy one product a Click Funnels is the way to go. They can easily step by stepg, capture your clients via the offer, subscribe, upsell method and put them into your email nurtouring sequence. This is great for upsell and resell features.
So depending on your desired outcome – obviously sales, however, going a little deeper than that, you do have options and it is best to assess all options thoroughly before making your decision.